The Football Association [The FA] and Barclays have launched a new mentoring programme which aims to provide aspiring leaders from historically underrepresented groups within the football industry with the opportunity to gain valuable insight, guidance, and support from experienced professionals to ... read more
News
Reg&Co secure sponsorship brief for British Gymnastics
Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for British Gymnastics. Passionate about ensuring a lasting legacy for gymnastics in the UK, British Gymnastics are keen to weave in a number of brands to their story over the coming ... read more
West Ham United women’s team launch skin cancer awareness campaign, In Plain Sight
In recognition of Skin Cancer Awareness Month, West Ham United women’s team are proud to launch their ‘In Plain Sight' campaign to drive awareness of skin cancer, in partnership with Official Skincare Partner, ZO Skin Health. For the month of May, ZO Skin Health will educate and protect ... read more
ParalympicsGB and Deloitte launch immersive digital experience ahead of Paris 2024
As momentum builds towards the Paris 2024 Paralympic Games, ParalympicsGB has teamed up with Deloitte to launch Mindscape, an immersive digital experience designed to provide a unique insight into what it takes for Paralympians to succeed both on and off the field of play. Deloitte has developed ... read more
Reg & Co is appointed by Carefree
The charity that connects unpaid carers with donated hotel rooms in the UK Leading sponsorship & brand partnership agency, Reg&Co, today announces it has been appointed by award-winning digital charity Carefree. The ambition is to develop a partnership strategy and valuation to ... read more
Ear To The Ground win Agency of the Year at 2024 Sport Industry Awards
It’s a second win for the global creative agency after its fifth appearance on the shortlist. Ear to the Ground scooped the sports industry’s top honour at Evolution London last night, crowning a year of investment, innovation, and impressive growth. Despite tough market conditions, ten ... read more
Scotland’s rising triathlon star receives boost ahead of new season
One of Scotland’s future triathlon stars has received a timely boost ahead of the 2024 season, gaining sponsorship to support her journey to the top. Triathlete Isla Hedley will be looking to follow on from a stellar 2023 season that saw her crowned World and European Junior Cross Triathlon ... read more
Rugby sponsorship delivers positive outcomes for Guinness and telcos across the UK
The men’s and women’s Guinness Six Nations competitions have helped some of rugby’sbiggest sponsors hit new heights in the UK according to a new consumer study from ONSIDE. The tournament title sponsor, Guinness, is joined by Vodafone, O2 and BT, who all invest in national rugby team ... read more
Sporting Giants launches to deliver sport with purpose
Award-winning sustainability expert Dan Reading joins forces with global sports leader Scott Over Today marks the official launch of Sporting Giants, a pioneering purpose-led sports consultancy founded by award-winning sustainability expert Dan Reading and globally recognised sports leader Scott ... read more
Manchester City announces new partnership with Quidd
Manchester City has today announced a new multi-year partnership with Quidd, one of the world’sleading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and ... read more
Wasserman Benelux expands expertise: meet Vincent Bogaers
Wasserman Benelux, a leading agency specializing in activation marketing, proudly announces the recruitment of their new account director, Vincent Bogaers, who will strengthen the team in the Netherlands. With over 10 years of experience in activation marketing, Vincent brings invaluable ... read more
Hilton extends long-term partnership with Lancashire Cricket and increases investment to support Thunder
Hilton and Lancashire Cricket are delighted to announce that the Official Hotel Partner has further increased its support for the Club. The long-term, award-winning, commercial partnership has been extended for a further year with Hilton also increasing their investment to support Thunder Cricket ... read more
World Cup momentum continues into 2024 as rugby dominates Irish sports sector
Rugby continues to dominate the sports sponsorship landscape in Ireland with new research from ONSIDE revealing seven out of the top 10 most admired sponsors have prominent partnerships in the sport. Following on from Ireland’s men successfully retaining their Guinness Six Nations title and ahead ... read more
adidas unveils official Team GB and ParalympicsGB wear for Paris 2024
Today, as official sportwear provider of Team GB and ParalympicsGB, adidas has unveiled the team kit that the athletes will wear at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, Team GB and ParalympicsGB’s athletes are united under a design DNA that ... read more
Wasserman acquires Volante Sports
Wasserman’s industry-leading sports talent representation practice continues global growth & commitment to representation of women Global sports, music, and entertainment company Wasserman has acquired the United Kingdom’s leading women’s football (soccer) agency, Volante Sports, announced ... read more
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