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How financially stable is the sponsorship market?
Helen Day, Vice-Chairman ESA & Helen Day Consulting
Emerging technologies: The new world of automated sponsorship
Professor Simon Chadwick & Nick Burton, Researcher, Centre for the International Business of Sport, Coventry University
Australasian sponsorship industry lifts its game: 2007 S-COMM ASMA Sponsorship Outlook Report
Lynne Anderson, Managing Director & April Whittam, General Manager of Consulting, Australia and New Zealand, Repucom Pty Ltd
Environmental sponsorship: Opportunity or threat?
Dr Simon Gerrard, Manager of Carbon Reduction Programme, & Giles Whattam, Commercialisation Marketing Manager, University of East Anglia
Performance through relationships: A case for the integration of strategic stakeholder management and community investment
David Finch, Managing Director, Connect Strategy Group
Film partnerships: Getting your brand into the limelight
Emily Droy, Head of Sponsorship, British Film Institute
Category convergence: How the
new communications landscape has created unique sponsorship opportunities
Jay Roten, Associate Director, AT&T
Planning for effective evaluation: Are marketers really doing it?
Andrew Green, Chief Marketing Officer, Ipsos MediaCT
Building winning Olympic bids through corporate sponsorship
Dave Doroghy, Director of Sponsorship Sales, Vancouver 2010 Olympic & Paralympic Winter Games
Brand migration with icons, totems and titans: How message phasing and symbolic actions can support mergers and acquisitions
Stefan Nerpin, Vice President Group Marketing Communications, Vattenfall AB
Sports sponsorship in the UK: The impact of regulatory intervention
Alistair Maclean, Head of Legal and Business Affairs & James Bonington, Solicitor, The Football Association
Stadium naming rights – A guided tour
Sam Hollis, Senior Solicitor, Couchman Harrington Associates
‘Ambush marketing: A practical guide to protecting the brand of a sporting event’ by Phillip Johnson
Review by Richard Verow, Head of Legal, Sky Sports
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