Information

Research and Publications
In order to fulfil its primary objectives of promoting best practice and raising standards across the industry, ESA actively supports its members with industry information and best practice guidance.

Such information includes statistics and research, surveys and case studies, as well as guides and publications.  In addition, ESA encourages members to share information where possible and facilitates the dissemination of industry information to interested parties.

ESA members have access to a host of information free of charge, or at significantly discounted rates and should login to the Member Only pages for further details.  

Non-members can also access selected ESA papers - various costs apply. Email ESA for details.

Guides and Publications
ESA’s best practice guides and publications play a key role as part of ESA’s commitment to promote best practice and raise standards across the industry.

Produced by ESA Working Groups and members with specific expertise, these documents are designed to support members across every aspect of sponsorship practice.

Current papers  »

Industry Studies
From time to time, ESA undertakes surveys and research for the benefit of members and the industry. It also provides the results of selected industry research to its members, through the Member Only area.

In addition to the research available exclusively to members, current industry surveys publicly available include:

Case Studies
Available exclusively to ESA members, ESA case studies include Coca-Cola’s sponsorship of the Football League, Flora London Marathon, Visa’s sponsorship of the Beijing Olympics, the Powerade Inner Gear of Team GB Beijing campaign, the Vodafone Maclaren Mercedes partnership and more.

Points of View
ESA’s Board of Directors and Working Groups regularly publish opinion pieces and statements. Recent points of view include: -