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ESA Knowledge
Raising Standards through Education and Training

ESA’s cost-effective education and training programme is tailor-made to support sponsorship practitioners throughout every stage of their career. Select from a range of sessions to strengthen your knowledge and enhance your business expertise.

- ESA Skills Workshops– A series of workshop-based sessions designed to provide the building blocks for a successful career as a sponsorship practitioner.  
- ESA Insights Forums - A series of thought-provoking sessions for business leaders and senior management.  
- ESA Briefings – Including ‘Legally Speaking’, ESA’s Legal Breakfast Briefings, covering key legal sponsorship topics in small group settings.  

In addition, ESA is involved in Future Sponsorship – an annual two-day European sponsorship conference, held in November each year. The ESA European Sponsorship Awards form part of the Future Sponsorship programme.


Current Knowledge Programme

The first session focuses on Building a Career in Sponsorship (23 March 2012), and it suitable for graduates, students in full-time study or those who have been working in the industry for less than 12 months.

ESA is offering a number of sessions in the Autumn, ranging from Optimising Social and Digital media (Insights Forum) to Integration of Marketing Campaigns (Skills Workshop) and Understanding and Managing Stakeholders, using Olympic sponsorship programmes as the case studies (Skills Workshop).

For more information, contact the ESA Office – esaoffice@sponsorship.org