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It seeks to achieve this through its Mission and Objectives:
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Setting Standards – Identifying and promoting responsible best practice and self-regulation. |
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Improving - Advancing sponsorship competencies, practice and knowledge. |
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Promoting - Being an advocate for sponsorship and promoting its importance, values and ethics. |
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Supporting - Being an essential resource for sponsorship information, education/training and relationships. |
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Engaging – Acting as the advocate, manager and authority on key policy issues at national government and pan-European level. |
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Benefiting – Encouraging the role of sponsorship to make a contribution to society. |
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